If you are new to internet marketing it can be difficult to really understand exactly what it really is.

I would like to try to clarify that by comparing it to a traditional retail business, which most people understand, you may be surprised at the similarities. What it will do is give you a better understanding of what internet marketing is all about.

We all know how retail business works, after all we all go into shops, stores, showrooms and restaurants, in the high street and buy things. So let's take a look and see what the similarities are between say a fitted kitchen showroom, and an online business.

Fitted Kitchen Showroom:

1. You open a showroom and fit it out with the kitchens you are selling. You make it comfortable and luxurious.

2. You advertise in various different ways, for example in the press, leaflet drops, local radio, to attract people who may be interested in a new kitchen.

3. These people come to take a look at your shop, which is beautifully fitted, and their desire level rises. You arrange to go and measure their kitchen, design a new one and give them a costing.

4. After you have done this they come back into your shop, where you show them the plan and design of their potential new kitchen, and you give them the price.

5. They love the design and the price and they decide to buy, or they decide to think about it, in which case you stay in touch, and follow up. You can make further offers or whatever and they may buy at some point in the future.

Now let's compare this to an online business, where you are marketing a business opportunity for example:

1. Your showroom is a website. You make it interesting and informative.

2. You promote it in various ways, for example by article marketing, Google ad words to drive traffic, which is basically people who are maybe interested in a business opportunity.

3. These people visit your website, which is interesting and informative, and has what they are searching for, they want to know more. You email them more information.

4. They email back, you give them more information or answers, and tell them how much it would cost them to get involved.

5. They realise it's exactly what they are looking for and are happy with the cost and they decide to buy in, or they decide to think about it some more, in which case you stay in touch and follow up. You make further offers or give more information and they may buy at some point in the future.

Now the purpose here is to help define what internet marketing really is, not to say that traditional business and online business are really the same thing, because they are not. But as I said right at the start, this should give you a better understanding, especially people who are very new to this industry, of what internet marketing is really all about.

James Barrett 
 


Comments

nano

03/02/2010 00:34:51

Hi,
Can I increase website traffic with Google map...

 

Air Jordan

02/26/2011 22:37:03

The only way to maintain a moderate sum of happiness in this life, is not to worry about the future or regret the past too much.

 



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